Typically, this is the part where I would say something like "GoPro's only real competition is itself." Of course, there's the Sony Action Cam line, which has some dedicated followers but isn't quite as versatile as a GoPro, thanks to fewer mounts and the slim-but-tall form factor. There's now a new rival from DJI. I already thought the Hero 7 was a better overall camera than the Osmo Action, despite strong competition on the stabilization front (and that second, forward-facing "selfie" screen). The Hero 8 just makes that decision a little clearer.
What's the best helmet camera?
GoPro is leading the charge toward consumer-created virtual reality (VR) environments, and their first VR-ready cameras make it happen with what they’ve dubbed “spherical capture,” which is pretty accurate, given the 360° field of view they record. VR is still a nascent technology, but it’s definitely the future. If you’re an early adopter, you’ll want to pick up a GoPro with spherical capture.
Some advice - the process has obviously fallen over somewhere and someone at go-pro knows what’s happened. Train your staff better in customer service and advise your customers of the problem. I would be a lot more tolerant if you could say we’re sorry there was a problem verifying your trade in, we’ll work on it and try as hard as we can to get you this before Christmas.... that is all that was required. The frustration for most customers is being left clueless with the feeling that no one is really taking ownership of their case.
First of all, the camera itself is physically different from last year's version. Most notably, the Hero 8 now has the mounting fingers built in (meaning, the "pins" that slide into the top of a pole). This means you'll no longer need a "frame" mount to connect it to accessories. This also means easy access to the battery and memory card at all times. Another perk is that this reduces the total footprint of the camera when mounted.